Building

Building

Scalable

Scalable

Brandings.

Websites.

Content.

Brandings.

Brandings.

Websites.

Content.

Brandings.

Brandings.

Websites.

Content.

Brandings.

Brandings.

Websites.

Content.

Brandings.

Brandings.

Websites.

Content.

Brandings.

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Hi! Thanks for stopping by!

Hi! Thanks for stopping by!

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

Hello! I´m Mat.

Brand and Web Designer. I've driven diverse marketing and design solutions for global clients for +10 years. With a degree in Advertising and Corporate Communications, a passion for graphic design, vast experience in marketing teams, and a fresh Product Design certification, I blend aesthetic excellence with strategic design to perfectly align with business goals.

I specialize in creating consistent brand identities and designing results-driven websites. By leveraging product design principles, I streamline and enhance the creative process, ensuring everything remains cohesive with a unified design language—across every brand communication.

MKT, Brand and Web Designer

M4750N is the design work of Mateo Diedrichs, focused on strategic branding and market-driven design.

I help businesses stand out and grow by building cohesive visual identities and intuitive web experiences. My approach combines creative storytelling with scalable design systems for both digital and physical touchpoints.

Barcelona based, shipping Worldwide.

Barcelona based, shipping Worldwide.

Top Rated Plus Freelancer on Upwork®

Upwork® is the largest global freelancing platform. As a Top Rated Plus freelancer, I represent the top 3% of performers on Upwork®. To earn this badge, talents must display proven success on large or long-term contracts and build a strong reputation on Upwork by getting positive feedback time after time, including work on high-value contracts.

65+

Total Projects
through Upwork®

5070+

Total Hours through
the platform

98%

Job Success Score

65+

Total Projects
through Upwork®

5070+

Total Hours through
the platform

98%

Job Success Score

65+

Total Projects
through Upwork®

5070+

Total Hours through
the platform

98%

Job Success Score

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

  • BRAND IDENTITY

    GRAPHIC DESIGN

    UX UI

    WEB DESIGN

    MARKETING COLLATERAL

“Mateo is really top. His work is amazing, and very detailed. He understands branding and the creative aspect, but also how it actually applied to your business. Would definitely recommend.”

Zack Chislett, founder of JOGA.

“Mateo is really top. His work is amazing, and very detailed. He understands branding and the creative aspect, but also how it actually applied to your business. Would definitely recommend.”

Zack Chislett, founder of JOGA.

“Mateo is really top. His work is amazing, and very detailed. He understands branding and the creative aspect, but also how it actually applied to your business. Would definitely recommend.”

Zack Chislett, founder of JOGA.

DEVELOPING A BRAND IDENTITY

Before diving into the creative work, we need to formulate a clear strategy to guide the design process. Research is crucial in understanding the needs and preferences of specific consumers, the current market landscape, trends, and competitors.

A brand strategy outlines the how, where, when, and to whom the brand will communicate, while also highlighting the client's specific objectives. One of the main challenges in developing a brand strategy is creating a strong and unique identity through design. My role is to develop a clear visual communication system that attracts the target audience and sets the brand apart from its competition.

Why do we buy?

Understanding the reasons behind consumer…

Read more

Why do we buy?

Understanding the reasons behind consumer…

Read more

What is a brand?

A brand is the aura that surrounds a product. It extends beyond just …

Read more

What is a brand?

A brand is the aura that surrounds a product. It extends beyond just …

Read more

Why do we brand?

Trust is one of the key reasons why we brand. As a result…

Read more

Why do we brand?

Trust is one of the key reasons why we brand. As a result…

Read more

DEVELOPING A BRAND
IDENTITY

Before diving into the creative work, we need to formulate a clear strategy to guide the design process. Research is crucial in understanding the needs and preferences of specific consumers, the current market landscape, trends, and competitors.

A brand strategy outlines the how, where, when, and to whom the brand will communicate, while also highlighting the client's specific objectives. One of the main challenges in developing a brand strategy is creating a strong and unique identity through design. My role is to develop a clear visual communication system that attracts the target audience and sets the brand apart from its competition.

Why do we buy?

Understanding the reasons behind consumer…

Read more

Why do we buy?

Understanding the reasons behind consumer…

Read more

Why do we brand?

Trust is one of the key reasons why we brand. As a result…

Read more

Why do we brand?

Trust is one of the key reasons why we brand. As a result…

Read more

What is a brand?

A brand is the aura that surrounds a product. It extends beyond just …

Read more

What is a brand?

A brand is the aura that surrounds a product. It extends beyond just …

Read more

Crafting Brand Identities through design systems

Efficiency that Saves Time

With brands needing to constantly create promotions, websites, emails, and ads, it's vital to implement systems that facilitate production and ensure visual consistency, all while aligning with the corporate identity. Reusable components mean faster design without sacrificing quality, freeing up your team for bigger, creative work.

Scalability for the Future

As your brand evolves, a design system keeps everything aligned and ready to adapt. It ensures that new initiatives can be seamlessly integrated, maintaining coherence and efficiency.

Crafting Brand Identities through design systems

Efficiency that Saves Time

With brands needing to constantly create promotions, websites, emails, and ads, it's vital to implement systems that facilitate production and ensure visual consistency, all while aligning with the corporate identity. Reusable components mean faster design without sacrificing quality, freeing up your team for bigger, creative work.

Scalability for the Future

As your brand evolves, a design system keeps everything aligned and ready to adapt. It ensures that new initiatives can be seamlessly integrated, maintaining coherence and efficiency.

Think I'll be a good fit for your team or project? Let's connect.
Think I'll be a good fit for your team or project?

Let's connect.

@2025

@2025

@2025