The Challenge
PLYR needed a bold identity that could match their energy and ambition. As a fast-growing agency built on viral content and cultural relevance, their brand had to feel as dynamic and impactful as the work they create. The challenge was to design a visual system that felt instantly recognisable, scalable across platforms, and capable of connecting with both football audiences and lifestyle brands — all while capturing the speed and creativity that defines PLYR.
The Solution
I built a bold and versatile identity system that channels PLYR’s energy and viral-first mindset. The new logo combines a dynamic symbol and wordmark, creating a distinctive mark that feels modern and memorable across all touchpoints. A vibrant color palette and scalable typography hierarchy bring consistency and personality to the brand, while custom iconography and modular templates empower the team to create content at speed. To complete the system, I designed a refreshed homepage that elevates PLYR’s digital presence and aligns with their fast-moving, creative culture.
My Contributions
Logo Design & Visual Identity: Crafted a bold, modern logo and cohesive design system that captures PLYR’s speed and creative energy.
Color & Typography System: Developed a vibrant palette and scalable typographic hierarchy to ensure consistency across platforms.
Social Media & Email Templates: Designed reusable assets for social media, paid ads and email campaigns.
Marketing Collateral: Created designs for signage, packaging, and branded merchandise including bags, t-shirts, and bottles to bring the identity into physical spaces.
Web Design: Designed a refreshed homepage to showcase PLYR’s work and align their digital presence with the new identity.
PLYR Media’s new identity was crafted to embody the energy, speed, and cultural relevance that define the agency at its core. As a team driven by bold ideas and a viral-first mindset, they needed more than a visual refresh — they needed a design system that could elevate their storytelling and scale effortlessly across the fast-paced world of digital content. The challenge was to distill PLYR’s values — agility, creativity, and the power to turn moments into movements — into a cohesive visual language that feels as dynamic and impactful as their work.
The solution began with designing a distinctive logo system that combines a powerful wordmark with a sleek, movement-inspired icon, symbolizing the agency’s ability to amplify brands and drive them forward.
From there, we developed a vibrant color palette and modern typography hierarchy to ensure consistency and personality across platforms. Every element of the brand was built to work together seamlessly: from custom iconography and scalable templates for social media and emails, to marketing collateral and merchandising that extends the identity into physical spaces.
This robust system empowers PLYR to deliver high-volume, platform-first content at speed while maintaining a strong, recognizable presence. Whether through Instagram carousels, TikTok overlays, or pitch materials for clients and creators, the identity supports PLYR’s mission to stay ahead of trends and make viral growth feel second nature. The redesigned homepage ties everything together, giving PLYR a digital hub that reflects their bold vision and positions them as a creative force in the social media space.
Digital Content & Scalability
To support JOGA’s fast-paced marketing efforts, I created a robust system of templates and reusable components tailored for digital channels. These assets included:
– Website banners (desktop & mobile)
– Email headers, flows, and newsletter designs
– Social media templates for posts, carousels, and video covers
All assets were built using Figma styles and components, making the content production process modular and scalable. This approach allows the internal team and collaborators to generate new visuals quickly while staying fully aligned with the brand’s tone, aesthetic, and messaging — ensuring consistency without sacrificing creative freedom.
