The Challenge
LVL7 needed an identity that captured the intensity and exclusivity of 7-hydromitragynine products. As a new entry in the high-potency market, the brand had to stand out visually and emotionally while appealing to experienced users seeking premium, elevated options. The challenge was to design a visual system that felt luxurious yet bold, scalable for future product lines, and instantly recognizable on crowded shelves.
The Solution
I developed a refined and versatile identity system that reflects LVL7’s “next-level” positioning. The logo combines a sharp, modern wordmark with a distinctive icon designed to evoke both potency and sophistication.
For packaging, I designed striking cans for three unique flavors, balancing visual differentiation with brand cohesion. A brand style sheet was also delivered to guide future extensions.
My Contributions
Logo Design & Visual Identity: Crafted a sharp, high-end logo and cohesive design system that elevates the LVL7 brand.
Color & Typography System: Developed a bold yet sophisticated palette and scalable typographic hierarchy to ensure consistency across all applications.
Packaging Design: Designed striking cans for three unique flavors, balancing visual differentiation with brand cohesion.
Brand Style Guide: Built a style sheet detailing core brand elements to enable consistent rollout across future product lines.
LVL7’s new identity was crafted to embody the intensity, sophistication, and “next-level” experience that defines the brand at its core. As a product line designed for seasoned, high-potency users, the brief demanded more than just a visual identity — it called for a system that could balance premium elegance with bold impact, ensuring LVL7 stood apart in a competitive wellness market. The challenge was to distill LVL7’s values — potency, exclusivity, and refinement — into a cohesive visual language that feels as elevated and powerful as their products.
The solution began with a distinctive logo system combining a sharp, modern wordmark and an elegant icon that reflects the brand’s strength and sophistication.
From there, I developed a rich color palette of deep greens and vibrant accents, paired with contemporary typography that creates a sense of premium quality and visual hierarchy. Every element of the brand was designed to work seamlessly together: from striking packaging for three signature drink flavors, to a style guide that ensures consistency across all future product launches and touchpoints.
This robust system gives LVL7 a strong, recognizable presence that translates across physical and digital spaces — from store shelves to social media. Whether on a can design, a website banner, or merchandising for lifestyle activations, the identity positions LVL7 as the go-to choice for high-potency users seeking a premium experience.
