The Challenge
The Malcs set out to transform a series of handcrafted illustrations into a fully realized jewelry brand. The challenge was to build an identity that honored the artist’s raw, expressive style while translating it into a refined and contemporary visual language. The brand needed to feel authentic and artisanal, yet elevated enough to stand confidently in the modern jewelry space — with consistency across packaging, digital touchpoints, and content creation.
The Solution
I developed a brand system that bridges art and design, preserving the emotion of the original drawings while giving them structure and scalability. The logo — inspired by the artist’s handwriting — became the foundation of a minimalist yet character-rich visual identity. A warm, neutral color palette and clean typography complemented the organic illustrations, allowing the artwork to take center stage. The result is a brand that feels personal, elegant, and deeply human — a reflection of creativity turned craftsmanship.
My Contributions
Logo Design & Visual Identity: Created a logo inspired by the artist’s handwriting and illustrations, translating her expressive style into a timeless brand mark.
Brand Guidelines: Developed a complete identity system — defining color palette, typography, and visual direction — to ensure consistency across digital and print applications.
Content Creation System: Built scalable templates and visual frameworks for social media and marketing content, maintaining the handcrafted essence while supporting brand growth.
Art Direction: Guided the overall aesthetic to balance artistic authenticity with a refined, modern presentation suitable for a jewelry brand.