The Challenge
Threadz set out to redefine football apparel — not just as sportswear, but as a lifestyle statement. The challenge was to create an identity that captured the raw passion of the game while resonating with players off the pitch. The brand needed to feel authentic to football culture yet premium enough to stand beside top-tier streetwear labels. Consistency across apparel, packaging, and digital platforms was key, all while maintaining a rebellious edge that felt true to the JOGA spirit.
The Solution
I developed a distinctive brand system that balances football grit with design precision. The new logo and wordmark embody movement and confidence, while the color palette and typography system create a bold yet minimal aesthetic that scales across mediums. Visual elements — from apparel graphics to digital layouts — were designed to feel cohesive, energetic, and unmistakably JOGA. The result is a brand identity that unites performance, creativity, and style — empowering players to express who they are on and off the field.
My Contributions
Logo Design & Visual Identity: Crafted a bold, modern logo and cohesive design system that captures PLYR’s speed and creative energy.
Color & Typography System: Developed a vibrant palette and scalable typographic hierarchy to ensure consistency across platforms.
Social Media & Email Templates: Designed reusable assets for social media, paid ads and email campaigns.
Marketing Collateral: Created designs for signage, packaging, and branded merchandise including bags, t-shirts, and bottles to bring the identity into physical spaces.
Web Design: Designed a refreshed homepage to showcase PLYR’s work and align their digital presence with the new identity.
Threadz’ brand identity was crafted to capture the raw energy, creativity, and attitude of football culture. More than just apparel, the brand stands for a way of living — where passion meets performance, and individuality meets team spirit. The goal was to design a visual language that feels bold, modern, and instantly connected to the rhythm of the game, both on and off the pitch.
The process began with the creation of a distinctive logo system that merges strength and movement — symbolizing the player’s constant drive, flow, and connection to the game. From there, we built a versatile design system defined by clean typography, a bold monochrome palette, and powerful graphic elements that translate seamlessly across apparel, packaging, digital, and print.
Every detail — from the placement of logos on garments to the tone of voice in social content — was designed to build a consistent, high-impact identity that celebrates the beauty of football through design. The result is a brand that feels confident, rebellious, and unapologetically player-first — a reflection of JOGA’s core belief: the game never stops.
