My Contributions
Visual Direction & UX/UI Design: Crafted an elegant, user-focused interface that aligns with Birch Stream Digital’s creative ethos.
High-Fidelity Prototype: Designed an interactive Figma prototype showcasing key pages, layouts, and components optimized for clarity and engagement.
Design System: Established a consistent color palette, typography, and component library to ensure scalability and maintain brand integrity.
The Challenge
Birch Stream Digital needed a sleek, modern site concept that highlighted their expertise as a web design agency while appealing to creative collaborators and potential clients. The challenge was to design a digital experience that felt both approachable and refined, with a clear visual hierarchy and thoughtful user flow.
The Solution
I developed a user-centric design system that communicates Birch Stream Digital’s commitment to quality and innovation. The high-fidelity prototype provides an intuitive and visually engaging experience, setting the foundation for a seamless development phase.
