The Challenge
This brand lacked a style guide, making its content entirely generic. Besides its logo, there were no defined brand colors, typography, graphics, or style guidelines. This resulted in content that was completely generic, varied, and inconsistent.
The Solution
We created a complete brand guideline based on an existing logo, and developed a design system that elevated content creation across the website, email, social media, and paid ads with a consistent and cohesive identity.
My Contributions
Brand Identity: Crafted a stylish, modern and friendly brand identity. Define the color, typography and graphic usage to ensure coherence and consistency through all marketing means.
Design System: Established a design system to maintain uniformity across all brand communications and scale production efficiently.
Website: Designed attractive landing pages and banners to highlight our comfortable and stylish underwear collections, making online shopping smooth and enjoyable.
Marketing Materials: Created compelling graphics for digital marketing campaigns, social media, and promotional materials that resonated with our audience and drove sales.
