Skiviez

Skiviez is a leading online retailer specializing in men's underwear and swimwear, offering a wide range of styles, including bikinis, thongs, g-strings, jocks, and briefs from over 30 top brands. My role was to craft a stylish, friendly, and modern brand identity and develop a design system to elevate content creation across the website, email, social media, and paid ads.

Client: Octi Management.

Industry: Ecommerce | Men's Underwear.

Role: Branding | Graphic Design | MKT Collateral.

Year: 2023-2024

Skiviez

Skiviez is a leading online retailer specializing in men's underwear and swimwear, offering a wide range of styles, including bikinis, thongs, g-strings, jocks, and briefs from over 30 top brands. My role was to craft a stylish, friendly, and modern brand identity and develop a design system to elevate content creation across the website, email, social media, and paid ads.

Client: Octi Management.

Industry: Ecommerce | Men's Underwear.

Role: Branding | Graphic Design | MKT Collateral.

Year: 2023-2024

The Challenge

This brand lacked a style guide, making its content entirely generic. Besides its logo, there were no defined brand colors, typography, graphics, or style guidelines. This resulted in content that was completely generic, varied, and inconsistent.

The Solution

We created a complete brand guideline based on an existing logo, and developed a design system that elevated content creation across the website, email, social media, and paid ads with a consistent and cohesive identity.

My Contributions

Brand Identity: Crafted a stylish, modern and friendly brand identity. Define the color, typography and graphic usage to ensure coherence and consistency through all marketing means.
Design System: Established a design system to maintain uniformity across all brand communications and scale production efficiently.

Website: Designed attractive landing pages and banners to highlight our comfortable and stylish underwear collections, making online shopping smooth and enjoyable.

Marketing Materials: Created compelling graphics for digital marketing campaigns, social media, and promotional materials that resonated with our audience and drove sales.

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@2025

@2025

@2025