Rai Dog App
The following case study was done to meet Dribbble's Product Design Course requirements. 🏆 Our goal is to help pet owners find people they can trust; just around the corner.
Client: -
Industry: Ecommerce Shoe Brand
Role: Product Design | UXUI
Year: 2023-2024
The Challenge
Across most urban and suburban areas, many people are looking for someone to walk or babysit their dogs when they're not home. However, there's a lack of confidence when giving the dog to a stranger.
There are other factors to consider, including dog walker cost, reliability, and safety/security issues.
Product Design
💻 I was involved in the entire design process of the product, taking direction on the business goals and objectives from product management. Including brainstorming, research, UX, UI, prototyping and testing.
📝 Main Tasks
1. Research
2. User Flow
3. Wireframes
4. Visual Design
5. Scaling Design
8. Prototyping & Testing
User Research
🧑🔬 I conducted a series of guided interviews with the primary goal of detecting people's preferences, thoughts, feelings and pain points.
🙏 Understand a user's needs
🏆 Understand a user's goals
😫 Understand a user's pain points
🔍 This was an excellent opportunity to meet potential users and know their demands before designing for them.
Market Research
🎯 I researched key competitors to gain insight into their products, interfaces, and marketing tactics.
Based on the findings, here are the features to be included in our product.
✔️ Dog Boarding
✔️ House Sitting
✔️ Dog Walking
✔️ Doggy Day Care
✔️ Drop-In Visits
✔️ Vetted Pet Coverages
✔️ Insurence
✔️ Dog’s health and activity tracker
✔️ Scheduling
✔️ Easy invoicing
✔️ Earning rewards
✔️ Dog Food
✔️ Treats and Toys
✔️ Scheduling
User Persona
Santiago is an archetypical user whose goals and characteristics represent the needs of a larger group of users.
He is a 31-year-old Project Manager for an SME company. He works just a couple of blocks from his home and spends a lot of time walking Ramon, his dog, every morning, during mid-day and late afternoons. He has a pretty active social life and is super sporty.
Goals and Ambitions
✅ Find someone he can trust.
✅ He wants to feel like the dog walker takes care of the dog just as he does.
Frustrations
❌ He hates when dog walkers are not empathetic with the dog.
❌ Hard to find trustworthy people.
❌ Asking his friends for favours.
❌ Seeing big groups of dogs walking tight.
User Flow
👣 Our user flow was designed to be pretty much straight forwarded. Focused on the search as the entry point, the user details the service they're after, their location, the dates and the dog details so that Rai Dog matches him/her with the best options in the neighbourhood.
Wireframes
Our goal is to show the best options in the hood! So, we prioritized featuring the dog walker's characteristics so that the dog owner quickly understands which profile matches their needs.
🏷️ Pricing
📍 Location
📅 Availability
⭐ Reviews
🏅 Skills & Certifications
❤️ Social Media
Visual Design
We now started dressing these amazing skeleton screens in some clothing to bring out our style.
⚖️ Balance
🤏Proximity
📏 Alignment
👑 Visual Hierarchy
👯♀️ Repetition
🏁 Contrast
🎨 Color
💟 Negative space
⌨️ Typography
Scaling Design
We created a Pattern Library or Design System to start speeding up production. We built responsive user interface cards, that are reusable and scalable.
✅ Responsive resizing
✅ Constraints
✅ Components
✅ Pattern Libraries
✅ Design Systems
Prototypes
In this experimental process, we created a testable prototype so that we can get actual user feedback.
🤖 With this prototype, we got as close to the real thing as possible.
Testing
👀 We focused on speeding up the process of hiring a dog walker.
Things we learnt during the tests:
📝 If participants were able to complete specified tasks successfully
📝 Identified how long it takes to complete specified tasks
📝 Found out how satisfied participants are with our product
📝 Identified the changes required to improve user performance and satisfaction
📝 Analyzed the performance to see if it meets your usability objectives
📝 Checked if the product meets the user’s expectations
📝 Saw if the product matches business decisions to real-world use
📝 Gathered user reactions and feedback about the product
