The Challenge
Ortega already had a solid brand guide and website style sheet in place. The next step was to develop business-oriented content that adhered to the creative director's vision.
The Solution
We developed a design system for all marketing communications based on the brand manual. We meticulously followed the style guidelines and created templates for the website, email, paid ads, social media, and Amazon. This ensured consistency and enhanced the brand's visual impact across all channels.
My Contributions
Brand Identity: The challenge was to preserve the brand's spirit, look, and feel, and its unique vibe while ensuring consistency across all marketing channels and touchpoints.
Design System: Established a design system to maintain uniformity across all brand communications and scale production efficiently.
Website: Designed attractive landing pages and banners, making online shopping smooth and enjoyable.
Marketing Materials: Created compelling graphics for digital marketing campaigns, social media, emailing, Amazon, and promotional materials that resonated with our audience and drove sales.
Shopify + Klaviyo + Google & Meta Ads
The synergy between Shopify, Klaviyo, Google Ads and Meta Ads is pivotal for modern marketing strategies. My work focused on creating cohesive content for these channels, ensuring that the brand's message was consistently conveyed across all platforms. By developing a comprehensive design system and adhering to the brand's visual identity, I facilitated efficient content production that met the diverse marketing needs. This approach not only ensured visual harmony but also maximized engagement and effectiveness across e-commerce, email marketing, and paid advertising campaigns.
